how and where do you best use the president, joe biden, bill clinton, michelle obama. what's the strategy? >> well, you have a set number of battleground states, especially in this election, the map i would say favors us more than it toes the republicans because they have must-win states. republicans can't win this election if they won't win florida, virginia, ohio. the map doesn't add up. what you do is divide and conquer. you have the president and vice president hitting the first key battlegrounds and see surrogates like the first lady and vice president, joe biden, you send her to other second tier states. >> joe biden in the blue collar areas, in those states of michigan, iowa, pennsylvania. ohio. where his kind of background fits very well with that middle of the road electorate that hasn't decided yet. >> you know, when you look at the key undecideds, a lot of these middle of the road voters who are still trying to figure out which way they want to go, i think what you saw from the convention here was a really impassioned message by democrats that made it very c